Pausing to Sip

”The problem,’ she said, pausing to take a sip of her vodka tonic (she’s cutting back just a bit on the scotch.. especially at these social functions.. that combination has a tendency to make her a tad too social), is that most people go through life with their their blinders on and their game plan in hand. They live their lives with a predetermined destination and rarely deviate from their prescribed path.’

Sometimes though, something exciting happens that pushes us off our training-wheels enabled bicycle. Excitement could simply be a chance decision to move to another city.. or take someone up on their offer to go to a new restaurant.. or deciding it’s time to take a class/write a blog/fall in love/skydive. Or it could be something as easy as opening your eyes to the possibility of more.

Starting Basati was a huge leap for us. We stubbed a few toes (our own…. and some others… sorry guys!) and are moving the business along in a manner similar to most relationships: some give, some take, some riding along to see where an idea (a kiss? haha couldn’t resist!) leads. But mostly we have the paddle out and we attempt to steer as we can (did you know that water is the most powerful force on earth? here I thought it was me…). Of course there are times that we use the paddle to ward off angry bears. But we constantly and consistently adapt and adjust and we are excited about the direction.

I’m excited to announce that team Basati has steered towards a new path. Bear (grr) with me and allow me to embellish tell the story. Continue reading →

Questions about Social Marketing?  Google it.  I dare you.  I know, I know.   You’re asking yourself: WHY BOTHER?

Isn’t this just a fad?  Or something that the kids do?  Facebook… Who has the time?  Twitter… Seriously, I don’t need a notification every time my neighbor walks his dog (and whether said pooch was successful at #2, or will a subsequent walk  be necessary?).  LinkedIn… I’m happy with my job and really don’t need to be updated every time a former co-worker finds happiness somewhere else (err… wait… maybe he can put a good word in for me?).

And what the heck are all these other sites in that graphic???  OMG!  I’m overwhelmed and choose NOT TO PARTICIPATE!

Don’t be scared.  There’s help.

Let’s face it.  It can be overwhelming.  And a lot of companies.. big companies even! have their blinders on when it comes to marketing (socially or otherwise).  They can’t measure results – there’s no pretty report that some underling has compiled for them.  Continue reading →