Isn’t this just a fad? Or something that the kids do? Facebook… Who has the time? Twitter… Seriously, I don’t need a notification every time my neighbor walks his dog (and whether said pooch was successful at #2, or will a subsequent walk be necessary?). LinkedIn… I’m happy with my job and really don’t need to be updated every time a former co-worker finds happiness somewhere else (err… wait… maybe he can put a good word in for me?).
And what the heck are all these other sites in that graphic??? OMG! I’m overwhelmed and choose NOT TO PARTICIPATE!
Don’t be scared. There’s help.
Let’s face it. It can be overwhelming. And a lot of companies.. big companies even! have their blinders on when it comes to marketing (socially or otherwise). They can’t measure results – there’s no pretty report that some underling has compiled for them. In fact, I found an article that there are TEN ANIMALS WITH MORE SOCIAL MEDIA FANS THAN MAJOR MEDIA OUTLETS!! Don’t believe me? Check it out here: http://mashable.com/2011/07/12/animals-social-media/#2003510-Toaster-vs-Savannah-Morning-News
Social Marketing is here to stay and it is INVALUABLE to businesses. Small businesses, and evolving businesses, and businesses who are growing, are the ones in the forefront – leading the way.
Do you have a Facebook page for your business? No??!? For crying out loud, why not?? They’re affordable, and can be done in a relatively quick period of time – especially (inserting shameless plug..) if you hire Basati. We have experienced and talented designers and a well-seasoned (salt and pepper mainly) production staff. Our team is able to concept, design and produce outstanding materials that can elevate your business and deliver results. Because your Facebook fans are more likely to buy your products/services/listen to your ideas and THEIR FRIENDS WILL TOO.
According to research and consulting firm Morpace, 68% of US Facebook users were more likely to buy a product or visit a retailer based on a positive Facebook friend referral. (Source: Morpace, ‘Facebook’s Impact on Retailers,’ provided to eMarketer, April 1, 2010.)
And you don’t just have to be a retailer, or online affiliate company, or service provider, to need social media. SocialTimes.com reports that “Social media users are more likely to share persuasive political information with friends and colleagues from their computer or mobile device as opposed to making phone calls or canvassing. For that reason, social media users are more likely to be influenced by Facebook “friends” than the evening news.
Based on a study by digital agency SocialVibe in May 2011, 94% of voting-age social media users are more likely to watch an entire political message viewed online, and then 39% will share it with an average of 130 friends. (Full story: http://socialtimes.com/report-social-media-users-more-influenced-by-facebook-friends-than-evening-news_b67014.)
Okay… now that you’re getting savvy, and you’re ready (and willing) to amp up your social marketing efforts, you’re going to need some help managing all those NEW LEADS. Whatever shall you do with this wonderful problem? OOH, I know!! Contact Basati for force.com assistance. For companies just climbing on board the Salesforce.com and Force.com platforms, we can get you started on the right path, ensure you are not overwhelmed, and ensure a return on your investment. We also work with Salesforce.com established clients, offering support and enhancements.
Focus on what you’re good at… Let us handle the stuff!