retailers

How a CIO decreased cost and leveraged the right technologies

Increasing revenue while also lowering costs seems like the impossible dream for business executives. But, it is possible. Ryan Westwood, CEO of Simplus, wrote an article interviewing Yan Purba, CIO of Larry H. Miller Management Corporation, that was featured on CIO.com. Purba was able to digitally transform and simplify a complex system at Larry H. Miller and, in return, lower the company’s internal costs while also raising the customer experience (and company revenue) to new heights. Purba shared the four strategies he used to strengthen the bottom line with Ryan. Here’s a glimpse into Purba’s insights:

 

1. Implement policies that increase margins

2. Consolidate customer service practices

3. Focus on enhancing customer experience

4. Deploy e-Signature software

 

Adapting to new sales trends and practices is a constant battle. But Purba has succeeded in taking Larry H. Miller down the right path. Have you done the same for your business? Contact Simplus today.

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